You can free-up time and reach a bigger audience by creating and distributing 'divisible content'
Divisible content is a marketing technique that involves creating a larger piece of content and then breaking it down into smaller, more consumable pieces that can be repurposed and distributed across different channels. For example, a blog post can be turned into a series of tweets, a video, an infographic, and an email newsletter.
Divisible content is a powerful way to maximise the impact of your content marketing efforts. It allows you to reach a wider audience by sharing content on different platforms, catering to the preferences of your audience. Not only that, it helps to reinforce your brand messaging across multiple channels in order to keep your brand front-of-mind with your target audience. And, on top of all that, it's a time and stress saver: if you create content with divisibility in mind, it means you'll never be stuck for content ideas again, and you'll be able to benefit from a 'create once, share many times' approach.
When creating content, always try to think about divisibility - how can that blog, article, or whitepaper be sub-divided into lots of different of smaller articles of content that mean you can really 'sweat it' and make it go further?
If you plan for it, it's much easier to then spin-out the separate pieces of content than it is to try and unpick your original blog or report to try and find elements you can extract and turn into something else.
Divisible content creation is great for small teams with limited resources.