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What is PR and why your business needs it

Picture this: you pick up local newspaper or a trade journal related to your industry, and as you leaf through the pages, you come across a positive article about one of your rivals. If you're reading about them, that means there's a good chance your existing and potential customers are too...allowing them to bask in the limelight while you're potentially left sitting in the shadows. Doh!

They probably secured that coverage by investing in public relations or PR, and you should too, if you're not already.

PR is an essential tool for businesses looking to build their brand and reputation, and reach their target audience. It's all about managing communication between a business and its stakeholders - including customers, employees, investors, and the wider community. By using PR effectively, businesses can increase awareness, establish credibility, and build trust.

When potential customers, partners, supporters, new talent and other stakeholders encounter your organisation, they should quickly develop a positive impression that sticks. PR can create that impression for you. It can also boost your visibility by increasing awareness of your business or brand, and distinguish you from the competition.

Storytelling in the media is a great way to achieve all this, but there's so much noise these days, it can be hard to get your voice heard.

Have you dabbled with PR already yourself? Sent an endless stream of press releases to journalists but not had much response and not seen many, if any, of your stories published? You're not alone.

We'll help you understand and then tell your unique story, crafting a narrative around what you do that people will find engaging and compelling. Where influencing change is important, we take a behavioural approach to our communications too.

The PR services we offer

We offer three distinct forms of PR to help you present your best self to the world.

Proactive PR

Proactive PR involves actively seeking out opportunities to promote your business, and building relationships with journalists, influencers, and other key stakeholders. This can include media relations, drafting and distributing press releases, creating and selling-in thought leadership articles, and hosting press conferences. With Proactive PR, you can build a positive image for your business, reach new audiences, and strengthen your relationships with existing customers.

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Reactive PR

Reactive PR involves managing communication in response to a specific event or issue - such as a crisis or negative media coverage. This can include crisis management, reputation management, and media training. With Reactive PR, you can minimise the impact of negative events, protect your reputation, and rebuild trust with your stakeholders.

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Responsive PR

Responsive PR involves keeping your finger on the pulse of what's happening in your industry and responding to trends, news, and current events. But it's also about getting in front of and responding promptly to journalists when they are in the process of researching a story and need an expert comment. With Responsive PR, you can stay ahead of the curve and position yourself as a leader in your industry.

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