Growing a business or charity starts with getting known about and known for something. But that's becoming harder and harder these days thanks to all the noise and distractions that make it difficult for people to see and hear you. You need to be bold.
Humans are wired to spot things that are unusual, different, unexpected or out of place. And we are more likely to remember them too. Like Zebra Dog here.
Our hunter-gatherer ancestors depended on these instincts and abilities for their survival, and thanks to the marvels of evolution, we've retained them to this day. They not only help to keep us alive, they're also pretty good at noticing promotional PR and marketing that's unlike everything everyone else churns out.
This is why bold campaigns get results.
There's a saying: "Nobody ever got fired for buying IBM computers" which is basically a metaphor for playing it safe.
If that's all you ever do with your PR and marketing, then you're always going to blend-in when you really need to stand-out.
Stepping outside your comfort zone can feel uncomfortable, but the results are worth it.
You just need to get some balls, which is where we come in 😬
We are the agency with balls
Every client is different, and its aims unique, and so are the campaigns we create for them. They can be anything from humorous social media content to ads that frame things in unusual and unexpected ways, blending creativity with psychology to raise awareness, build brand affinity, and help you grow. But we don't do different for the sake of it, that's too easy. Everything we do has a purpose. And we do all of it, from idea generation, through campaign creation to execution.
There are literally hundreds of businesses in our space, so how do we differentiate ourselves? We get our balls out. Read this blog to discover how we became "the PR and marketing agency with balls".
Broadly speaking, there are three elements to successfully promoting your business or charity:
Whether it's new customers or new donors you need, you won't get them without making yourself more visible. That's because before someone can buy from your business or give money to your charity, they need to know about you.
But that's not enough. You need to show them that they can trust you, which is why it's important to build your reputation too, so you become known for what you do. Only then can you start to think about turning people into customers and supporters.
Once you've made people aware of you, and convinced them of your bona fides, it's time to turn to getting them to take the actions that benefit your organisation and will allow you to achieve your ambitions, like making a purchase or, if you're a charity, donating.
That's why we advocate investing in both brand and performance marketing, and why we offer such a broad range of services designed to put you in front of the audiences that matter to you, help you earn their trust, and then get them to take the actions you need them to. Take a look at our public relations and marketing services.
Not convinced that being different is worth the gamble? Then cast your mind back to the 2000s. Confused.com was the first insurance comparison website, launching in 2002. It secured plenty of first-mover advantage, and as its name suggests, its pitch was all about simplifying the process of shopping around for car insurance quotes. But in 2009 two new rivals burst onto the scene, and they promoted themselves very differently - one with a CGI animated Russian Meerkat, Sergei, the other with a fake Italian tenor, Gio Compario. What did either of these have to do with insurance? Nothing. But they were so different, we all noticed their ads. And remembered them. 15 years on, Compare The Market is the No.1 price comparison website, whilst Go Compare sits in third place. Despite being the first, Confused.com now occupies 4th place, edged out by the canny marketing of its rivals that brought together psychology and creativity. But don't worry, you can be different in your space without resorting to eye-wateringly expensive TV and radio ads.
It's said that there are two certainties in life, death and taxes.
We think there are two more.
Firstly, no matter how careful you are, your iPhone's Lightning charger cable will fray.
Secondly, if you play it too safe with your promotional PR and marketing, it'll be harder and take longer to grow your business or charity. "If you always do what you always did, you'll always get what you always got".
Dare to differ? Then let's talk. Start a conversation with us today and let's see if we can help you boost your brand awareness, increase engagement, get more web traffic, generate leads, and acquire new customers or donors.
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