You've invested in brand marketing to raise awareness, showcase your credibility, and earn trust. But it's still not enough. You need people to buy from your business, or donate to your charity. It's time to turn attention into action in order to get measurable results.

Everything starts with making people aware of you and what you do, but there comes a point at which your brand marketing efforts need to translate into something more tangible, in the here and now. Having warmed people up, you need to be ready with strategies and tactics that:

• make taking action a natural next step
• are impossible to ignore because they resonate
• compel people to act with the right CTA and offers

That's where performance marketing comes into play.

What is performance marketing? It's what turns clicks into conversions

Let's be blunt: even aware audiences need to see immediate value and a clear call to action if you want them to take action.

That's what performance marketing is all about. It puts you in front of your audiences at the right time, with the right messages, driving measurable actions. By optimising for conversions, it builds your bottom line whilst earning you a return on your brand marketing investment.

It's very data-driven, identifying high-intent audiences, targeting them with precision, and sending them to landing pages that are optimised for conversions, but it still has to be creative.

If you want to maximise your ROI instead of wasting ad spend, you need to focus on measurable results. That means constant testing, data analysis, and agile optimisation.

Our performance marketing services typically include:

PPC ads optimised for conversions

Unlike Pay-per-Click (PPC) ads used in your brand marketing to drive clicks to content such as blogs and downloads, these ads use more persuasive and action-oriented language to drive qualified traffic with targeted keyword campaigns that are optimised for leads and sales.

Paid social media advertising

Whilst your organic social media forms part of your brand building efforts, paid social leverages the same platforms by giving you access to non-followers who you can target based on demographics, interests and purchasing behaviours to stimulate demand and drive conversions.

Direct response email marketing

Instead of just seeking to stay front-of-mind, and share content that boosts your credibility, direct response email campaigns are designed to spur your email audiences into action, whether that's buying from your business or donating to your charity.