You want to grow, but it always seems as though other businesses and charities in your space are getting more than their fare share. It's because, somehow, they've become better known than you. In today's noisy world, it's not enough to simply exist. You need to stand out, command attention, and leave a lasting impression.

But here's the brutal truth: without a killer brand, your marketing efforts are like a whisper in a hurricane. Your audiences scroll right past, your message gets lost in the sea of sameness, and your rivals steal the show. It doesn't have to be this way. Instead, imagine being a brand that:

• consistently draws people in like moths to a flame
• is in everyone's minds and on their lips
• goes from being just 'an option' to 'the option'

That's the power of brand marketing.

Brand marketing is the key that unlocks opportunity

Face it, if they haven't heard of you, they can't buy from you or donate to your cause! And even if people do stumble across you, they need a reason to trust you, and fast.

This is why you need to invest in brand marketing. It gets you seen and heard, creating those all-important opportunities for you to even be considered in the first place. And, by establishing your credibility, it helps to build trust.

It consists of:

• Developing a brand strategy: Defining your brand's values, mission, and personality
• Creating a brand identity: Designing your logo, colour palette, and other visual elements
• Crafting brand messaging: Developing key messages and a consistent brand voice
• Content marketing: Creating and sharing valuable content that engages your audience
• Social media marketing: Using social media platforms to connect and build relationships
• Public relations: Managing your brand's reputation and media relations
• Advertising: Paying to get seen where it counts

But it has to be bold. If you want to stand-out instead of blending-in, you need to dare to differ. That means being provocative, or turning-up where you're least expected, challenging existing narratives, using humour and sarcasm, and more besides. Oh, and it's what we're good at, you should start a conversation when you're ready.

Tap into the benefits of brand marketing for your business or charity

You're passing through a town you don't know, and you're hungry but in a hurry. Are you going to try and find a local fast-food place you've never heard of before where you have no idea what the quality will be like or whether their hygiene standards are up-to-scratch, or are you just going to plot your satnav to the nearest McDonald's, KFC, or Burger King drive-through restaurant instead? Exactly. And that's what people in your audiences will do if you lack a strong brand presence - they'll pass right over you in favour of your better-known rivals. The reason those three fast-food businesses come to mind so effortlessly, and attract people's custom, is because they have consistently invested in promoting not just their products but their brands too.

With our expertise in your corner, your business or charity can do the same. Our brand marketing solutions can help you:

Stand out from your competition
A strong brand identity differentiates you from the crowd and makes you more memorable

Attract and retain customers
Customers are more likely to do business with brands they know and trust

Build brand loyalty
A strong brand fosters emotional connections with customers and supporters, leading to repeat business and positive word-of-mouth referrals

Increase customer lifetime value
Loyal customers are more likely to spend more money with your brand over time

Command premium prices
Strong brands can charge higher prices because customers are willing to pay for the value and experience they offer

Reduce your performance marketing costs
When you're you're better known and trusted, mobilising people to take action with your performance marketing activities costs less

Don't take our word for it. According to a 2022 report by Forbes, a strong brand can boost revenue by 23% on average.