Building a positive image of your business

Proactive PR is all about being proactive in your approach to PR, instead of waiting for opportunities to come to you. This means actively seeking out opportunities to promote your business and build relationships with journalists, influencers, and other key stakeholders. With proactive PR, you can build a positive image for your business, reach new audiences, and strengthen your relationships with existing customers.

Benefits of Proactive PR

There are many benefits to taking a proactive approach to PR.

Firstly, it allows you to take control of your brand image and ensure that your messaging is consistent across all channels. By creating and distributing your own content, you can showcase your expertise and thought leadership, positioning yourself as a leader in your industry.

Secondly, proactive PR can help you reach new audiences and expand your customer base. By building relationships with journalists and influencers, you can secure coverage in media outlets and social media channels, reaching a wider audience than you might be able to on your own.

Finally, proactive PR can help you strengthen your relationships with existing customers. By creating content that speaks directly to your target audience, you can establish your credibility and build trust, encouraging them to become loyal advocates for your brand.

Elements of Proactive PR

So, what does proactive PR involve? Here are some of the key elements:

Media Relations: Building relationships with journalists and pitching story ideas to secure media coverage.

Press Release Drafting and Distribution: Writing compelling statements and sending them to the media to announce a newsworthy event or development.

Newsjacking: Taking advantage of breaking news or trends to increase the chances of securing coverage with a press release.

Press Conferences: Inviting journalists to a media event where a spokesperson or group of individuals address them and answer questions on a particular topic or issue.

Launch Events: Organising events such as product launches to generate media coverage and create buzz around your brand.

Selling-in thought leadership articles: Unlike press releases that are used to make announcements, thought leadership articles are usually more opinionated and focus on providing insights and analysis, rather than just relaying information.

Publicity stunts: Used to generate media attention and create buzz around a brand or product, they involve staging a memorable and often unusual event or activity that captures the attention of the media and the public.