What is marketing and how can it help you achieve your growth ambitions?
When you last bought a product or service, you did so because someone wanted you to. They figured out what your wants and needs were likely to be, and made sure that they got their brand in front of you so that when you were ready to purchase, they were among your first choices and you were already pretty much sold on them. That's marketing for you. But just because it's predictive and uses psychological principles of influence, it doesn't mean it's all a dastardly ploy.
Ask most people to define marketing and what they'll actually describe is advertising. But marketing is about so much more. In reality, it's about satisfying customer wants and needs with the right products and services, promoted in the right way, at the right price, in the right place and at just the right time.
Key to finding customers for your business, or supporters of your NGO, or donors for your charity, is understanding your audience and then connecting with them using the right channels and demonstrating how you can fix their pains and provide them with value-added gains.
But there are so many distractions these days, so you need to work hard to get noticed and make sure your audience sees and understands the value you offer.
That's where we come in.
There are no dastardly ploys conjured up on our remote island while stroking a cat and cackling manically, just creativity, data-driven intelligent thinking, meticulous planning, and military-style execution of plans.
Our marketing services
We provide a range of marketing services, available individually or bundled together, all designed to help you grow.
"What gets measured gets improved". Or so the saying goes. Only by occasionally reviewing your marketing activities and their effectiveness can you hope to refine and make them better. Our marketing audit is the start of that improvement process.
If you're not careful, you can end up making too many decisions based on gut instinct, and that can lead to costly mistakes. Marketing research helps de-risk decision-making by removing or at least reducing uncertainties.
Having the right marketing strategy in place can easily make the difference between runaway success and mediocre performance, but where do you start? Not everyone understands how to develop and implement a marketing strategy, but we do and we can put our expertise to good use for you.
For most businesses and charities, social media is a must these days. We can help you take full advantage of the digital marketing capabilities that social media has to offer, striking the right balance between paid and organic posts to help you achieve your broader business objectives.
Content is King, or so it's said. That's because producing and sharing useful, engaging information can help to attract people to your website, generate leads, showcase your skills and know-how, and even nudge people into becoming customers depending on where in the buyer's journey they are.
A large part of the buyer's journey is conducted on the internet these days. We can help you get found online when people and businesses are already searching for your products or services, or information about your charity, with search engine marketing
It's been around so long you may think it's been superseded by social media, but email marketing can still help you deliver your promotional messages right into the inboxes of existing and potential customers at a low cost in return for great results
With so much of the buying journey now carried out online, businesses can rarely succeed these days without a website. Our website development team create winning websites that work, generating leads and getting you customers, or users, supporters and donors for your charity
Your brand is what helps you stand out from everyone else in your field and beyond. It's encapsulated in your logo, but it is about much more besides. We can help with every aspect of it, and even launch your new brand with plenty of 'pop' so it doesn't go unnoticed!
Everything just looks better and more on-brand when you use professionally created, bespoke imagery. Our experienced photographers can help you capture the look and feel you need, from brand shoots to corporate headshots, events and more
Putting on your own bespoke events should be an essential part of your promotional PR and marketing. Whether an informative breakfast seminar or an evening drinks mixer, your own events can help your business grow in several ways
If you trade B2B, and especially if you sell higher value products or services, it's essential for you to have a steady supply of leads that you can nurture and turn into customers. It can even help charities connect with businesses to gain corporate sponsorship and more besides
Good graphic design can make a huge impact on your business. It can help you establish a strong brand identity, increase brand recognition, and communicate your message effectively to your target audience, online and in print
Why not check out our PR services too, to help you enhance and protect your reputation, gain credibility and build trust in your business or brand?
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