Social Media Marketing

Get seen by and engage directly with bigger audiences, using our social media marketing services

You don't need help, social media is easy, right? After all, you're on it every evening at home, it can't be that hard, can it? Well, yes, it can. Success lies in knowing what to post, on what channels, at what frequency, and then doing it consistently. That's where we can help, putting you in the pockets and palms of your audience

A woman reaches for her mobile phone and pulls it from her pocket, illustrating how social media marketing by Fifty2M can help organisations connect with their audiences

For most businesses, social media marketing is a must these days, and that's because it's such a powerful communication tool. It enables you to reach right into the pockets of potential customers, new talent, supporters and other stakeholders, putting you in the palm of their hands every time they check their social feeds.

And they do that a lot. According to recent research here in the UK, adults spend an average of 1 hour 16 minutes on social media every day, with 1 in 5 saying they check their social media within 5 minutes of waking up! The 2022 Online Nations report found that 79% of adults in the UK use social media, accessing it more than 17 times a day. These numbers show why social media is such an important channel when it comes to brand awareness and engagement.

Used well, social media marketing can help you build brand affinity, drive traffic to your website, generate conversations, be a source of leads, improve customer service, and even help communicate during a crisis.

But keeping on top of it can be tough. Ever found yourself wondering what to post, then posting something just for the sake of it? Or suddenly realised you haven't posted in over a week? Lots of organisations find it overwhelming.

If building and managing your social media community is too time consuming for you, we can do it for you instead with a mix of organic and paid social media marketing.

Organic social media marketing: building credibility, trust and connection

We'll devise an appropriate organic (non-paid) social media strategy that aligns with your business goals and includes which channels to be on, what your brand voice and tone should be, how often and what to post on each platform, and what to measure to make sure it's working. Then we'll implement this on your behalf, producing and posting relevant content that engages, entertains, informs and connects you with your audiences. Posting organic content that informs, engages, and entertains is a sure way to build credibility and trust, with the odd bit of promotional content mixed in occasionally.

Paid social media marketing: taking your sales messages to a bigger and more targeted audience

When it comes to paid social media, which involves running ads and sponsoring posts, we'll craft a strategy that again makes sure you're using the right channels, and then build, implement and monitor impactful campaigns across the entire marketing funnel, from awareness, through consideration to conversion. We develop all the ad copy and creative for you, designed to make your messages as compelling as possible and drive the results you seek.

Use us for your social media marketing while you get on with what you do best

Sit back and relax while we can help you take full advantage of the digital marketing capabilities that social media has to offer, striking the right balance between paid and organic posts to help you achieve your broader business objectives. We can even roll your social media marketing into a bundle with our content marketing solution. Not ready to outsource it all just yet? Then get a social media marketing audit instead to tell you how you're doing, identify gaps and provide ideas for how to close them.

While you're here, check out this 👉 case study that highlights how 'reactive marketing' or 'newsjacking' can help you drive social media engagement and reach in a big way

Grow with social media marketing

Social media marketing, Preston, Lancashire, everywhere.

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