Delight audiences with content they'll want to consume. Build credibility and get leads with content marketing
How many times have you seen a post on social media that promotes a downloadable e-book, or a list, a set of templates, an infographic, white paper, report or blog, and thought to yourself "hey, that could be useful, I'll go and check that out"? Wouldn't you like to have that effect on your audience? Well, you can, with content marketing.
Content is King, or so it's said. That's because producing and sharing useful, engaging information can help to attract people to your website, generate leads, showcase your skills and know-how, and even nudge people into becoming customers depending on where in the buyer's journey they are.
Connecting with them becomes that bit easier because they're already interested in something you have to say or offer, and you achieve it by investing in content marketing.
Content marketing is a strategic approach to the creation and distribution of high quality, relevant information that your audiences will find in some way helpful, and forms part of your overall digital marketing efforts.
The content you produce and share can be anything, including:
Zero-click social media posts
Custom polling results
Lists (think 'Top 11 ways to...')
The key is to provide value. People won't consume your content unless they get something from it, so it's important to think about it from their perspective. What do your potential customers want to know? What about those considering using your charity's help or donating to it? What pains might they might be seeking to address, and what gains are they likely to appreciate?
Done well, content marketing can help you get found in organic search engine results pages by optimising for keywords, boost your credibility, engender trust, and obtain leads by making some of your highest value content 'gated', meaning people need to give you their email address in order to access it. It can even be paired with paid search engine ads and paid social.
Reclaim your time to focus on what you do best by using us to do your content marketing for you
Like everything, content marketing can time-consuming, but don't worry, we can do it for you, creating content that resonates and delights.
We'll research the topics that are most likely to interest and engage your audiences, then produce relevant, appealing content, aligned to your objectives, for you to share via your 'owned media' channels like email, on your website and your social media. If you're already using us for email marketing and social media marketing, we'll also share the content for you. And if you need website development, we can help with that too so everything integrates seamlessly.