Content is King, or so it's said. That's because producing and sharing useful, engaging information can help to attract people to your website, generate leads, showcase your skills and know-how, and even nudge people into becoming customers depending on where in the buyer's journey they are.
How many times have you seen a post on social media that promotes a downloadable e-book, or a list, a set of templates, an infographic, white paper, report or blog and thought "hey, that could be useful, I'll go and check that out"?
Probably more than once.
Shareable content like this, that adds value to your audience, is a killer way to generate traffic to your website, where connecting with people is that bit easier because they're already interested in something you have to say or offer.
Content marketing is a strategic approach to the creation and distribution of high quality, relevant information that your audiences will find in some way helpful, and forms part of your overall digital marketing efforts.
It can be time-consuming, but don't worry, we can do it for you, creating content that resonates and delights.
We'll research the topics that are most likely to interest and engage your audiences, then produce relevant, appealing content, aligned to your objectives, for you to share via your 'owned media' channels like email, on your website and your social media. If you're already using us for email marketing and social media marketing, we'll also share the content for you. And if you need website development, we can help with that too so everything integrates seamlessly.
Why choose us?
Ever since we launched in 2002, we've retained our clients for an average of eight years. We think this is because...