If you're not careful, you can end up making too many decisions based on gut instinct, and that can lead to costly mistakes. Marketing research helps de-risk decision-making by removing or at least reducing uncertainties.
You're about to launch a new product or service, or simply a new promotional marketing campaign, but how do you know in advance whether or not it's likely to be a success?
How do you know that what you offer will be of interest to your target market? How do you figure out what messages will and won't resonate before you splurge your budget on an ad campaign?
The answer: marketing research.
Rather than rely on your own assumptions, which can easily be flawed, it makes sense to ask people from your target audiences what they think.
You can do this in a number of ways, but the quickest and least costly these days is the online survey.
We can design an online marketing research survey that asks the right questions, of the right audience, and gets you the right number of responses, all backed by a social media ad campaign and incentives designed to secure enough fully completed responses. We use an industry-standard 95% confidence level and 5% margin of error in our sampling to provide you with robust, statistically significant data that allows you to confidently make decisions based on what we help you to learn, with the results all provided in an interpretive report.
And, to avoid any bias (or tip-off your rivals) we undertake all marketing research on a no-names basis, with surveys hosted by us on our website.
Once we have the results, we can also then facilitate, moderate and provide further insights using focus groups.
If you want to be able to make informed decisions about your growth marketing strategy and promotional marketing plans, conducting marketing research is an important first step and something we can assist with. Contact us to start an exploratory conversation about it.