Measure what matters with a marketing audit to help you plan more effectively

"Half the money I spend on advertising is wasted; the trouble is I don't know which half" said 19th century US merchant John Wannamaker. Sound familiar? You can't make marketing decisions without all the facts, and that's where a marketing audit helps.

Only by occasionally reviewing your marketing activities and their effectiveness can you hope to refine and make them better. Our marketing audit is the start of that improvement process.

Is your marketing strategy getting you to where you want (or need) to be? Are the supporting plans firing as expected? Are you getting a good enough return on your marketing investment?

If you're not measuring your success in these and other areas, how can you know it's worth the effort?

You can't.

You also can't be sure that the sales you're achieving have resulted from your marketing activities - in fact, without making the right checks periodically, you could find that last years' sales figures were a fluke that can't be replicated, and were not a result of any sort of genius marketing campaign.

And then there are all the external influences on the success (or otherwise) of your marketing.

The good news is you can get to grips with all this with an independent marketing audit.

What is a marketing audit?

A marketing audit is a systematic review and evaluation of your internal marketing efforts, strategies, processes and results, and the external environment in which your marketing is carried out.

It considers every aspect of your marketing to find out what's working and what's not, and assesses which bit of your marketing spend is delivering results.

You should carry out a marketing audit periodically (at least once every 1-3 years) with the first one serving to establish an existing baseline against which future improvements can be measured.

Just like with your annual accounts, a marketing audit is best when performed by an independent, external partner rather than your in-house team so that it provides an unbiased view upon which decisions can be based.

Hire us to conduct a marketing audit: find out what works so you can do more of it and propel your growth

We can provide an informed, external and expert opinion on the effectiveness of your PR and marketing activities by performing a marketing audit for you. You can use the resulting report to inform changes in your approach so that your marketing budget goes further and you achieve more on the road to growth.