If you trade B2B, and especially if you sell higher value products or services, it's essential for you to have a steady supply of leads that you can nurture and turn into customers.
Creating and managing a healthy lead pipeline requires a well-oiled machine.
It relies on bringing together a variety of marketing techniques and approaches and deploying them together, in concert, to target potential customers wherever they are in the buyer's journey, matched to the different stages of your marketing funnel.
What are the component parts of a successful B2B lead generation machine these days?
• Search engine and social media ads • Landing pages • SEO • Content provision • Email nurturing • PR • Bespoke events
The key is to make sure everything links together, that the process is highly automated, and that it's possible to measure progress and attribute results properly.
But that all takes time and in-depth knowledge of multiple platforms, the ability to write compelling ad copy and engaging content, and incredible attention to detail.
Here's the good news: we can do it all for you.
From raising awareness at the top of the marketing funnel, to supplying informative and engaging content in the middle and irresistible offers at the bottom, we can design and implement an inbound lead generation process that feeds fresh new leads into your business for your sales team to then close.