Search Engine Marketing

Need help with search engine marketing?

A large part of the buyer's journey is conducted on the internet these days. We can help you get found online when people and businesses are already searching for your products or services, with search engine marketing.

Internet advertising has made it possible for businesses of all types and sizes to compete for the attention of potential customers, wherever they are and whenever they are searching online for the goods and services they need.

You will inevitably have done it yourself at some stage - typed a query into the search bar of Google, Bing or Yahoo! to find something you want.

People use search in a number of ways. Right at the start of the buyer's journey, they use it for research. According to a 2013 report from SiriusDecisions, buyers carry out 67% of their buying journey digitally. Gradually, as their interest and desire increase, they start to look for potential suppliers and, eventually, they make a purchase.

With properly targeted search engine marketing (which you'll also hear referred to as SEM, PPC (pay-per-click) or paid search), you can get your products or services in front of potential customers at any stage in this journey, including right when they are ready to buy.

Not convinced? During 17-20 August 2020, we conducted an online survey of 1,500 UK adults aged 18 to +65 to find out which advertising channels work best when it comes to directly influencing people to make purchases. Internet advertising came out on top. This is why, done well, search engine marketing is a highly cost-effective way of raising awareness, generating leads and making sales, and should be an integral part of your marketing mix.

We can help you set up and run effective search engine marketing campaigns as part of your overall digital marketing strategy. Once we understand your objectives, we'll do the necessary keyword research, create the right campaigns (including producing, testing and tweaking ads), deploy, control and maximise your budget to get the results you need, and provide you with detailed campaign reports focused on the outcomes we achieve.

As part of our search engine marketing services, we can audit your website and make recommendations for improving its structure and content in order to boost its visibility in light of the September 2023 Google Helpful Content Update (read more about that in our blog), and undertake Local SEO services that see us take responsibility for claiming then managing your presence on Google Maps.

We can even pair search engine marketing with our content marketing service, using data gained from running online ads to shape the production of keyword-rich blogs and other shareable content assets to improve your chances of getting found in organic search engine results pages. We also provide website development services focused on building search engine ready websites that attract and convert.

Get seen and heard online.

Search engine marketing, Preston, Lancashire, everywhere.

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