Connecting and responding to journalists seeking your expertise

Responsive PR is a public relations strategy that involves quickly responding to journalists who are seeking expert opinions or comments on news stories.

It involves monitoring media channels and proactively engaging with journalists to establish your brand as a reliable source of information in your industry.

We also subscribe to platforms used by journalists seeking to connect with PR agencies and their clients, triaging inbound comment requests and responding to those where there's a good fit between you and the story they're working on.

Benefits of Responsive PR

Responsive PR has several benefits for your brand.

Firstly, it increases your visibility by scoring you more media mentions. You won't always have stories to tell proactively, and so by being responsive to journalists' requests, you can increase the chances of your brand being featured in news stories and other media coverage. This can increase your brand's visibility and help you reach new audiences, even when you're short on material for your own press releases.

Secondly, it increases your credibility and thought leadership. By regularly providing expert insights and opinions to journalists, you can establish your brand as a thought leader in your industry. This can increase your credibility and authority with your target audience, making it easier to attract new customers and retain existing ones.

And, thirdly, it helps to build stronger relationships with journalists. By engaging with journalists and providing them with valuable insights and opinions on a regular basis, you can establish strong relationships with key media contacts. This can help you stay top of mind when they are seeking expert opinions or quotes, increasing your chances of being featured in news stories.

Elements of Responsive PR

The key elements of Responsive PR include:

Monitoring Media Channels: To be responsive to journalists, you need to monitor media channels such as social media, news sites, and industry publications for relevant news stories and opportunities to provide expert insights.

Inbound Journalistic Enquiry Databases: Active subscriptions to a variety of platforms makes it possible to harvest inbound enquiries from journalists that are already writing articles or planning broadcast coverage and want to connect with people like you.

Quick Response Times: Journalists work on tight deadlines, so it's essential to respond to their requests quickly. By providing timely responses, you can establish your brand as reliable and trustworthy. We take care of this for you, whether that's supplying written responses or arranging interviews.