Need help with publicity stunts?

Sometimes, you need to make the news yourself and you can do that with a publicity stunt - whether that's a clever piece of guerrilla marketing or just a photo call with journalists. Whatever it is, we can come up with the concept and execute it for you.

Not every story you want to tell in the media will actually be a story, and convincing journalists otherwise will typically prove futile.

So, occasionally, you may want to consider doing or creating something newsworthy on purpose in order to earn your business or brand some extra media exposure.

There are lots of ways to create your own news 'hooks' but a publicity stunt can be a very effective option.

Publicity stunts are a type of PR tactic used to generate media attention and create buzz around a brand or product. They involve staging a memorable and often unusual event or activity that captures the attention of the media and the public, with the aim of promoting a particular message or product.

Publicity stunts can take many forms, from large-scale events such as product launches or charity fundraisers, to smaller-scale activities such as guerrilla marketing campaigns or flash mobs. The key element of a publicity stunt is that it is designed to be attention-grabbing, memorable and often humorous or unexpected.

While publicity stunts can be effective at generating media coverage and raising awareness of a brand or product, they can also be risky if not executed carefully. Stunts that are too outrageous or offensive can backfire and damage a brand's reputation, while stunts that are too subtle or poorly planned may fail to gain the desired attention.

Successful publicity stunts are usually creative, well-planned, and tailored to the interests and preferences of the target audience. They often involve a combination of traditional PR tactics such as press releases and media outreach, as well as social media and other digital channels to amplify the message and reach a wider audience.

Overall, publicity stunts can be a powerful tool in a PR campaign, but they should be used judiciously and in conjunction with other PR strategies to ensure maximum impact and a positive outcome for the brand or product.

Take Greggs the bakers. In 2018, it cheekily reversed the sign on one of its outlets in Newcastle-upon-Tyne so that it reflected in the famous Christmas window display at Fenwick's department store across the street, meaning the Greggs branding would appear in the photos taken by admirers and visitors to the Fenwick's store. The stunt was widely reported across the UK in the media.

Virgin boss Richard Branson has made himself famous with his publicity stunts over the years, all of which have helped to elevate the Virgin brand. When rival airline BA was having problems erecting its London Eye, Branson hijacked paid for a blimp carrying the tongue-in-cheek message "BA can't get it up" to fly past.

There's no end to the sorts of things you can do like this to generate attention once you get creative about it.

We can combine a flair for guerrilla marketing with our PR expertise to create a publicity stunt for you that creates a buzz about your business or brand whilst also securing media coverage for you.