Marketing FAQs

Q: What's the difference between brand marketing and performance marketing?

A: Brand marketing focuses on building long-term brand awareness and recognition, making your business or charity memorable. Performance marketing, on the other hand, is about driving immediate, measurable results like sales or donations. We believe in a blended approach, using both brand and performance marketing to achieve sustainable growth.

Q: What is an example of brand marketing?

A: Brand marketing is about getting known about. It typically involves running ads, SEO to make sure you show up in search engine results pages, and maintaining a consistent presence on social media. For example, as an independent high street fashion retailer, you might run ads to an audience within a certain geographic radius of your store that are designed to let people know you exist and what sort of clothes you stock, you might invest in Local SEO by maintaining an up-to-date Google Business Profile on Google Maps to help you show up when people are searching for a fashion retailer in your area, and you might post videos and images of your latest collections on social media to engage with potential customers when they're scrolling their feeds. Whilst these activities are designed to eventually pave the way to sales, that's not their main priority.

Q: Can you provide an example of performance marketing?

A: Performance marketing is more about driving action in the here-and-now to get measurable results, whether that's sales for your business or donations for your charity, and tends to focus more on direct response advertising online and on social media, and offers in emails. For example, a charity seeking donations in the run up to Christmas might run text-based search engine ads on Google that target relevant keywords and search terms, as well as more visual ads on social media, both encouraging people to make a monetary donation during the season of goodwill. These ads will use persuasive copy, emotive imagery, and direct calls to action like 'Donate Now' or 'Give Today'. Performance marketing activities are designed specifically to drive tangible action.

Q: What is 'omnichannel marketing', and why is it important?

A: Omnichannel marketing means connecting with your audience across multiple channels (like social media, email, and search engines) in a consistent and integrated way. This creates a seamless experience for your potential customers or donors, increasing brand awareness and driving better results. We specialise in creating omnichannel strategies that maximise your reach and impact.

Q: How do I know if my business or charity needs your services?

A: If you're struggling with low brand awareness, difficulty converting interest into action (sales or donations), or simply aren't seeing the growth you desire, then we can help. Our initial consultation is free and allows us to assess your needs and determine if we're a good fit.

Q: Why should we outsource our brand & performance marketing?

Because we work with a variety of businesses and charities spanning a multitude of sectors, we're able to share the lessons we learn elsewhere with our entire client community, which helps us produce results faster for everyone. You also don't have to learn all the lessons yourselves. Not only do you get to access this experience and expertise, trusting us to do it for you frees you up to focus on what you do best.

FAQs About Working with Fifty2M

Q: What kind of businesses and charities do you work with?

A: We partner with ambitious businesses and charities of all sizes and sectors who are looking to grow. Whether you have a limited marketing team or an established one needing specialist expertise, we can help. Our ideal clients are those who recognise the importance of brand awareness and effective marketing in achieving their goals.

Q: What if I already have an in-house marketing team?

A: We often collaborate with in-house teams, providing an extra boost of creativity, specialist knowledge, or capacity. We can act as an extension of your existing team, focusing on specific areas or campaigns where you need extra support.

Q: What does "marketing agency with balls" mean?

A: It reflects our bold and creative approach to marketing. We're not afraid to take risks and push boundaries to get our clients noticed and achieve outstanding results. We combine strategic thinking with creative flair to deliver campaigns that truly make an impact. But, when you start a conversation with us about hiring us, you'll also receive some of our branded stress balls - it's our way of starting to relieve your marketing stresses while we're talking about working together, and is part of how we distinguish ourselves from all the other marketing agencies out there. Read more about how we became "the agency with balls" in this blog, which will also give you an insight into our creative processes.

Q: What is your process for working with clients?

A: Our three-step process starts with understanding your goals and priorities. We then develop a tailored marketing strategy combining brand and performance marketing tactics. Finally, we design and execute the campaigns, keeping you informed every step of the way.

Q: How much do your marketing services cost?

A: Our pricing varies depending on the scope and complexity of the project. We tailor our solutions to each client's specific needs and budget. The best way to get a quote is to contact us for a free consultation. In the meantime, for further insights, check out our Pricing and Charging information.

Q: How can I get started with Fifty2M?

A: Simply click any of the "Let's Talk" or "Start a conversation" buttons on our website, or give us a call. We'll be happy to schedule a free, no-obligation consultation to discuss your marketing needs and how we can help you achieve your goals.

Q: Where is Fifty2M located?

A: We are located in Preston, Lancashire. However, we work with clients across the whole of the UK. You'll find us at:

9-10 Cross Street

Preston

Lancashire PR1 3LT

Q: What are your areas of expertise as a marketing agency?

A: Our expertise covers a wide range of marketing disciplines, including brand awareness campaigns, PR, content marketing, SEO, PPC, organic social media, email marketing, paid social media, and direct response email. We are specialists in omnichannel marketing strategies, doing whatever it takes to get you noticed, get you remembered, and get you results. We are your one-stop-shop creative agency, digital marketing agency, brand and performance marketing agency.

Q: Do you offer any guarantees?

A: While we can't guarantee specific results (as many factors influence marketing outcomes), we do guarantee our commitment to delivering high-quality work, transparent communication, and data-driven strategies designed to maximise your ROI. We focus on building long-term partnerships with our clients.

Q: What makes Fifty2M different to other marketing agencies?

Everything we do is centred around helping you achieve your growth ambitions, which means we bring a refreshingly commercial focus. We won't make recommendations on strategy, tactics or propose campaigns unless we can see a clear path to achieving commercial results with you, it's that simple. We treat your money like it's our own and jealously guard your spend.

Q: We've had poor results from other agencies, why should we trust you?

A: We hate hearing this, but it's sadly all too common 😔 Lots of agencies out there fixate on outputs rather than focusing on outcomes. All that matters to us is getting you results that enable your growth, and doing so transparently and collaboratively. For more on this, check out our SEXY Values here.

Q: It all feels like a guessing game, can you show me what effect your work is having on our business or charity?

A: We know that what gets measured gets managed. Ask anyone that knows us properly and they'll all tell you that we obsess over every scrap of data to help us understand what is and isn't working, allowing us to constantly tweak and improve what we're doing in order to get you bigger and better results. Honestly, you'll get sick us coming to you with insights and proof before we tire of supplying it 😬

Q: When we've worked with other agencies, it's always felt like they're hiding behind smoke and mirrors, how are you different?

A: Some agencies know what works but not why, and so when it's not working they don't know how to address that, using smoke and mirrors to hide this lack of understanding. We're the exact opposite. We're transparent about what we do and don't know, but also about the effort we're prepared to put into finding find out. It's better this way, because you'll trust us more and work with us for longer.