Top 10 Email Marketing Platforms for Businesses and Charities

Choosing the right email marketing platform is crucial for any UK business or charity. With so many options available, it can be overwhelming to find the one that best fits your needs and budget. In this blog, we compare the top 10 email marketing platforms, providing a concise overview of their key features, pricing¹, and pros and cons to help you make an informed decision.

Top 10 Email Marketing Platforms

1. ActiveCampaign

• Best for: Businesses with complex automation needs and advanced segmentation.

• Key features: Powerful automation workflows, CRM integration, A/B testing, landing page builder.

• Pricing: Plans start at £13 per month.

• Pros: Highly flexible and customisable, excellent for sophisticated campaigns.

• Cons: Can be more expensive than other options, steeper learning curve.

• https://www.activecampaign.com/

2. Brevo (formerly Sendinblue)

• Best for: Small to medium-sized businesses looking for an all-in-one marketing solution.

• Key features: Email and SMS marketing, marketing automation, transactional emails, CRM.

• Pricing: Free plan available, paid plans start at £6 per month.

• Pros: Affordable pricing, user-friendly interface, good range of features.

• Cons: Limited native integrations, smaller template library.

• https://www.brevo.com/

3. Mailchimp

• Best for: Beginners and businesses looking for a user-friendly platform with a wide range of features.

• Key features: Drag-and-drop email builder, pre-designed templates, automation, landing pages.

• Pricing: Free plan available, paid plans start at £11 per month.

• Pros: Easy to use, large template library, good integrations.

• Cons: Can become expensive for large lists, automation can be limited.

• https://mailchimp.com/

4. MailerLite

• Best for: Small businesses and bloggers on a budget.

• Key features: Intuitive drag-and-drop editor, landing page builder, pop-up forms, automation.

• Pricing: Free plan available, paid plans start at £7 per month.

• Pros: Very affordable, user-friendly, good for basic automation.

• Cons: Fewer features than some competitors, limited customer support.

• https://www.mailerlite.com/

5. GetResponse

• Best for: Businesses focused on e-commerce and online marketing.

• Key features: Email marketing, landing pages, webinars, marketing automation, e-commerce tools.

• Pricing: Paid plans start at £10.66 per month.

• Pros: Strong e-commerce features, good automation capabilities, comprehensive reporting.

• Cons: Can be more expensive than some competitors, interface can feel cluttered.

• https://www.getresponse.com/

6. Campaign Monitor

• Best for: Design-focused businesses and agencies.

• Key features: Beautiful email templates, advanced segmentation, personalisation tools, analytics.

• Pricing: Paid plans start at £10 per month.

• Pros: Stunning email designs, excellent deliverability rates, strong customer support.

• Cons: Can be more expensive than some competitors, limited automation features.

• https://www.campaignmonitor.com/

7. Moosend

• Best for: Small to medium-sized businesses looking for an affordable and user-friendly platform.

• Key features: Drag-and-drop email editor, landing page builder, automation workflows, reporting.

• Pricing: Free plan available, paid plans start at £6 per month.

• Pros: Affordable pricing, easy to use, good for basic automation.

• Cons: Limited integrations, fewer features than some competitors.

• https://moosend.com/

8. Omnisend

• Best for: E-commerce businesses looking for advanced automation and multi-channel marketing.

• Key features: Email, SMS, and push notifications, automation workflows, e-commerce integrations.

• Pricing: Free plan available, paid plans start at £11.20 per month.

• Pros: Strong e-commerce focus, excellent automation capabilities, good deliverability.

• Cons: Can be more expensive than some competitors, limited reporting features.

• https://www.omnisend.com/

9. Klaviyo

• Best for: High-volume senders and e-commerce businesses with complex needs.

• Key features: Advanced segmentation, personalisation, powerful automation, robust analytics.

• Pricing: Paid plans start at £36 per month.

• Pros: Excellent for data-driven email marketing, strong e-commerce integrations.

• Cons: Expensive for small businesses, can have a steeper learning curve.

• https://www.klaviyo.com/uk/

10. Constant Contact

• Best for: Small businesses and non-profits looking for a reliable and easy-to-use platform.

• Key features: Drag-and-drop email builder, event management tools, social media marketing.

• Pricing: Paid plans start at £8 per month.

• Pros: User-friendly interface, good customer support, strong deliverability.

• Cons: Limited automation features, can be more expensive than some competitors.

• https://www.constantcontact.com/uk

Choosing the Right Platform for Your Needs

The best email marketing platform for your UK business or charity depends on your specific needs and priorities. By carefully evaluating the options and considering the factors mentioned above, you can find the perfect platform to help you achieve your email marketing goals.

Keep these hey considerations in mind these when choosing:

• Budget Determine your budget and compare pricing plans.

• Features Identify the essential features you need, such as automation, segmentation, and integrations.

• Ease of use Choose a platform with a user-friendly interface that meets your technical skills.

• Scalability Select a platform that can grow with your business.

• Customer support Consider the level of customer support offered by each platform.

Want some more advice or a specific recommendation? Just ask - start a conversation using the chat widget. And for more on email marketing, read this blog post on list building.

_{1 Pricing correct as at 10th December 2024}