Stop Guessing Your ROI: Introducing the UK’s First Dedicated Charity Ad Spend Calculator

Key Takeaways

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• There's too much guessowork involved when planning charity Facebook ad campaigns

• Published benchmarks are often inaccurately based on B2C ads not charity ads

• If you're going to run charity Facebook ads, you need to know what you can expect in return for your spend

• Meta itself doesn't provide much cost and result guidance for charity advertisers

• Our new tool will tell you what you need to know based on real-world observations

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The Problem We're Solving: The 'Black Box' Of Charity Facebook Ad Costs

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For too long, UK charity marketing managers have been forced to play a guessing game with Meta ad budgets. You’re asked to "do more with less," yet there’s rarely a clear answer to the question: "If we spend £2,500, what will we actually get back?"

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Generic ad calculators don't work for the third sector. They don't account for the unique conversion rates of a donation page or the specific CPM benchmarks we see for UK-based causes.

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If you're planning to invest in a Facebook ads campaign, you need to know what your ROI might look like, because that allows you to make targeted decisions about where to put your budget.

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Do you choose to run:

• an awareness raising campaign to spread the word about your cause? 
• a traffic campaign to share helpful information with audiences?
• a lead campaign to help you connect with more potential beneficiaries?
• an engagement campaign to help you grow a community of supporters?
• a donation campaign to help you generate income?

The costs of each of these campaign objectives varies, with the Cost per Result increasing as you move from top to bottom. If you don't know what you can realistically expect to achieve with the money you have available, it makes it difficult to judge what to focus on.

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The Solution: Data-Driven Planning

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We built the UK Charity Facebook Ads Investment and Results Calculator to bring transparency to the sector.

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This isn't just a simple spreadsheet. It’s a tool built on the real-world benchmarks we see every day across our campaigns - from awareness reach in local communities to high-intent donor acquisition for national causes.

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What the tool can tell you:

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• Realistic Reach: Based on current UK CPM (Cost Per Thousand) averages

• Expected Results: What you can expect, depending on your Goal settings

• Cost Per Result: What you might pay per conversion

• + more besides

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The results are displayed on screen instantly as soon as you click 'calculate' but you can also request a PDF summary by email so you have the information you need at your fingertips when you're sat at your PC in Meta Ads Manager starting to build your next Facebook charity ad campaign.

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Try the Calculator and Get Your PDF Summary Here →

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