New Year, New Pricing Model Fit For The Future

Our new pricing gives you total budget clarity. You pay a fixed price for specific outputs - whether that’s a new campaign, a blog post, or a tech audit - so you never have to guess what your invoice will be. It’s agility, transparency, and guaranteed capacity, built specifically for ambitious businesses and charities that want to grow.

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Why we are changing the way we work

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For years, the agency world has operated on the "time and materials" model - selling you hours and hoping they add up to a result. We've done the same.

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But it's always felt somehow ill-fitting and inflexible. Previously, we introduced our the ‘Collar and Cap’ system to try and control this, giving you a minimum and maximum spend each month.

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It was safe, but we realised it could be improved.

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We concluded that the best way to serve ambitious businesses and non-profits isn't by counting hours on a timesheet, but by focusing purely on outputs.
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​Enter the "Retainer + Execution Credit" model

​Starting this year, we are pivoting to a model designed for budget certainty and guaranteed capacity. It comprises two elements:
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The Core Agency Retainer‍

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Every ongoing client relationship will start with our Core Agency Retainer.

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This covers the critical work that keeps your organisation moving forward:

• Strategy: Monthly roadmap reviews to ensure we are aligned with your goals;
• Proactive Approach: We'll constantly identify opportunities and risks;
• Continuity: You get senior strategic oversight from the same team;
• Technology and Tools: Your access to things like Nexus, our Client and Project portal;

The monthly retainer is an enabler, and ensures that we reserve 'thinking' space for you every month, allowing us to identify improvement opportunities that would otherwise be missed. This is the work that makes execution effective.

​The Execution Packs‍

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To get work done - whether that's a new campaign, a website build, or your monthly content - you select a recurring Execution Pack consisting of credits. These are what create the capacity for delivery and operate like a battery - depleting and then recharging on a cycle.

Unlike before, instead of focusing on time spent, these focus on the outputs that matter when it comes to achieving the outcomes you hire us to pursue, based on effort and intensity.

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For instance, if the outcome you seek is more donors for your next charity fundraiser, and we agree that a high-converting landing page paired with Facebook ads is the best way to do that, then some of the credits in your allocation will be used to fund those outputs that month.

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Growing your ambition and want more outputs? Just buy more credits with our Flex Pack as needed - these are invoiced separately, and are not a recurring charge.

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Bonus Extras

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As as 12 month partner, you benefit from our lowest execution rate and a shared planning horizon that allows us to work more efficiently on your behalf, but guess what? We also include four credits in your Core Agency Retainer every month as a goodwill gesture to cover those "can we just" tweaks.

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And, if you're a charity, because we believe in your mission as much as you do, for every credit pack you purchase, we'll ‘match’ a percentage of it with an in-kind donation of pro-bono credits. This is designed to increase your capacity without touching your budget.

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"We don't want to be tied-in for 12 months"

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Not ready to partner up for 12 months or more? No problem.

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If you'd prefer a more transactional relationship, you can buy Execution Packs on a rolling monthly basis instead.

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Rolling monthly partnerships are priced at a higher execution rate to reflect the flexibilty and short-term nature of this easy-in, easy-out arrangement, and do not come with the four complementary credits each month.

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"What if I just have a one-off project?"

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Just looking for support with a specific project that has a defined start and end date?

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For that, we have Project Mode. You can fund a specific Sprint (like a new website launch or a single fundraising appeal) by paying the Core Agency Retainer for the duration of the project and purchasing a block of credits as a one-off.

• ​Note: Because this doesn't come with a 12 month commitment, the cost per credit is slightly higher to reflect the short-term nature of the work.

Why this is better for you

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Time-based billing is no good for either agencies or clients. For a start, you don't want to be bogged-down by timesheets, you just want to see the right work done in order to advance you towards your goals. Not only that, hourly rate billing penalises competence, creating a perverse incentive for agencies if you're not careful (work slower, earn more). Our new Retainer + Execution Credits model avoids all this and more besides:

1. ​Total Transparency: You know exactly what a deliverable costs (in credits) and can track outputs more easily.
2. ​Aligned with Demand: You commit to a core level of support that suits your budget, but you have the ability to 'top up' - covering extra workload during things like your Easter appeal if you’re a charity, or your Black Friday promotion if you’re a business - without changing your contract.
3. ​Resources Where They Matter: We put our resources where they deliver the biggest returns.

In short, it provides the perfect blend of predictability and flexibility, whilst rightly shifting the focus onto the outputs you need.

FAQ: What is the difference between an 'output' and an 'outcome'?

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We'll be billing based on outputs. An output is a specific deliverable we control and guarantee to produce for you (e.g., “A high-converting landing page to pair with your Facebook ads campaign”).

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An outcome is the market result (e.g., “£10,000 in donations”).

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While our outputs are strategically designed to maximise your chances of achieving the outcomes you seek, we cannot guarantee specific results - simply because these depend on external factors, like audience sentiment and economic conditions, that we have no control over.

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​Ready to get fit?

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This model allows us to be faster, more reactive, and purely focused on the outputs needed to unlock the outcomes you seek. We will start rolling it out in January 2026. If you want to see which Execution Credit Pack suits your goals, or to discuss a specific project, book a call today. 

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