Brand marketing

Grab attention and get remembered with bold brand marketing

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You want to grow, but it always seems as though other businesses and charities in your space are getting more than their fare share. It's because, somehow, they've become better known than you. In today's noisy world, it's not enough to simply exist. You need to stand out, command attention, and leave a lasting impression.

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But here's the brutal truth: without a killer brand, your marketing efforts are like a whisper in a hurricane. Your audiences scroll right past, your message gets lost in the sea of sameness, and your rivals steal the show. It doesn't have to be this way. Instead, imagine being a brand that:

• consistently draws people in like moths to a flame
• is in everyone's minds and on their lips
• goes from being just 'an option' to 'the option'

That's the power of brand marketing.

Brand marketing is the key that unlocks opportunity

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Face it, if they haven't heard of you, they can't buy from you or donate to your cause! And even if people do stumble across you, they need a reason to trust you, and fast.

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This is why you need to invest in brand marketing. It gets you seen and heard, creating those all-important opportunities for you to even be considered in the first place. And, by establishing your credibility, it helps to build trust.

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But it has to be bold. If you want to stand-out instead of blending-in, you need to dare to differ. That means being provocative, or turning-up where you're least expected, challenging existing narratives, using humour and sarcasm, and more besides.

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Here at Fifty2M, our brand marketing services typically include:

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Brand awareness ads

Before they can buy from your business, or give to your charity, people need to know about you. Awareness ads online, on social media, in print and on billboards are therefore crucial to your efforts, but they need to be bold to avoid blending in.‍

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PR or public relations

Regular media coverage in titles that your audiences are likely to read is another important component of gaining and maintaining awareness. It also helps to boost your credibility and position you as a voice of authority‍

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Content marketing

Once people are aware of you, you need to hold their interest in order to make your brand more memorable whilst showcasing your credibility to earn their trust, and obtaining leads. You do this by creating useful, value-adding content they'll want to consume.

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SEO and PPC

There's no point producing content if people don't see it, which is where Search Engine Optimisation (SEO) and Pay-per-Click (PPC) search engine ads come in, ensuring that the people in your target audiences find and enjoy your blogs and downloads.

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Organic social media

Posting regularly on social media is another way to get and stay front-of-mind, share your content and showcase your know-how, but it's also a way to communicate directly with people about your business or charity. Consistency is key.

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Email nurturing

Having obtained people's contact details through your content marketing efforts, it's important to keep in touch with them in order to cement your brand in their minds, engage in brand 'storyselling', and keep them engaged.

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We handle everything when it comes to your brand marketing

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When you hire us to look after your brand marketing, we take care of it all. Our team of experts covers:

• Strategy
• Concept development
• Research
• Copy writing
• Design and creative
• Photography and videography
• Website / landing page creation
• Ad creation
• Media buying
• Media relations
• Measurement and reporting
• + more

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With our expertise in your corner, your business or charity can do the same. Our brand marketing solutions can help you:

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Stand out from your competition
A strong brand identity differentiates you from the crowd and makes you more memorable

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Attract and retain customers
Customers are more likely to do business with brands they know and trust

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Build brand loyalty
A strong brand fosters emotional connections with customers and supporters, leading to repeat business and positive word-of-mouth referrals

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Increase customer lifetime value
Loyal customers are more likely to spend more money with your brand over time

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Command premium prices
Strong brands can charge higher prices because customers are willing to pay for the value and experience they offer

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Reduce your performance marketing costs
When you're you're better known and trusted, mobilising people to take action with your performance marketing⇲ activities costs less

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