You want to grow, but it always seems as though other businesses and charities in your space are getting more than their fare share. It's because, somehow, they've become better known than you. In today's noisy world, it's not enough to simply exist. You need to stand out, command attention, and leave a lasting impression.

Here's the brutal truth: without a killer brand, your marketing efforts are like a whisper in a hurricane. Your audiences scroll right past, your message gets lost in the sea of sameness, and your rivals steal the show. It doesn't have to be this way. Instead, imagine being a brand that:

• consistently draws people in like moths to a flame
• is in everyone's minds and on their lips
• goes from being just 'an option' to 'the option'

That's the power of brand marketing.

What is brand marketing? It's the key that unlocks opportunity

Face it, if they haven't heard of you, they can't buy from you or donate to your cause! And even if people do stumble across you, they need a reason to trust you, and fast.

This is why you need to invest in brand marketing. It gets you seen and heard, creating those all-important opportunities for you to even be considered in the first place. And, by establishing your credibility, it helps to build trust.

But it has to be bold. If you want to stand-out instead of blending-in, you need to dare to differ. That means being provocative, or turning-up where you're least expected, challenging existing narratives, using humour and sarcasm, and more besides.

Our brand marketing services typically consist of:

Brand awareness ads

Before they can buy from your business, or give to your charity, people need to know about you. Awareness ads online, on social media, in print and on billboards are therefore crucial to your efforts, but they need to be bold to avoid blending in.

PR

Regular media coverage in titles that your audiences are likely to read is another important component of gaining and maintaining awareness. It also helps to boost your credibility and position you as a voice of authority.

Content marketing

Once people are aware of you, you need to hold their interest in order to make your brand more memorable whilst showcasing your credibility to earn their trust, and obtaining leads. You do this by creating useful, value-adding content they'll want to consume.

SEO and PPC

There's no point producing content if people don't see it, which is where Search Engine Optimisation (SEO) and Pay-per-Click (PPC) search engine ads come in, ensuring that the people in your target audiences find and enjoy your blogs and downloads.

Organic social media

Posting regularly on social media is another way to get and stay front-of-mind, share your content and showcase your know-how, but it's also a way to communicate directly with people about your business or charity. Consistency is key.

Email nurturing

Having obtained people's contact details through your content marketing efforts, it's important to keep in touch with them in order to cement your brand in their minds, engage in brand 'storyselling', and keep them engaged.