Historically - using more traditional PR and marketing communications tools - real-time data just wasn't available to us, meaning we'd be left flying blind a lot of the time, using educated guesses about what would and wouldn't work. There was a significant lag, and by the time we figured out something wasn't hitting the mark, it was too late - there was no time to change tack.
The internet and social media have changed all that, providing us with a wealth of data which we can then use in a multitude of ways.
For instance, we can see which ad creative and copy isn't performing and either tweak it or junk it.
We can see who's opening and clicking links in emails and who's not, which tells us which are most engaged so we can focus on them more.
And we're able to see how people interact with our websites and landing pages, judging interest by how long they linger and what actions they take.
All of this requires regular monitoring and analysis - none of it's 'set-and-forget', we have to constantly stay on top of what the data is telling us in order to keep optimising our lead generation efforts.
The technology that provides us with these insights - cookies and pixels installed on people's devices when they visit websites and landing pages - also enables us to provide a more personalised and relevant experience to potential customers when it comes to serving them with ads online and on social media.
It's worth reading this article 'Why not everyone progresses down the marketing funnel' because it explains why some of the lead generation components are essential to success.
COOKIES AND STUFF
Ever since we launched in 2002, we've retained our clients for an average of eight years. We think this is because...
We get results
We are exceptionally creative
We are talented communicators
We are agile and responsive
Join in our conversation on social media!
© 2021-2023 52M Consulting Limited t/a Fifty2M. All Rights Reserved.
Company Number 04464628
VAT Registration Number 758 1601 24 GB