29th May 2025, 5.30-7.30pm

Uncovering the secrets of successful lead generation

Join other local business and charity leaders for this must-attend event and discover the best ways to generate leads from one of Preston's leading marketing agencies.

Two women on a yellow background. One looks surprised as the other whispers the secrets of lead generation from Fifty2M in her ear

Whether you're a business looking for customers, or a charity seeking corporate sponsors and partners, success relies on having a steady stream of leads that you can be working on, gradually earning people's trust and confidence as you guide them towards and over the finishing line.

But what constitutes a lead? Where do you find them, and how do you attract them at a consistent rate to help you grow?

We'll address these questions and more at our exclusive event on Thursday 29th May at Society1 on Cross Street in Preston.

What you'll learn

Firstly, that lead generation isn't easy! It's a labour of love that requires the right combination of approaches, investment, and patience.

We'll briefly cover:

  • Marketing versus Sales leads
  • Defining your ideal lead
  • Where to find potential leads
  • Attracting and nurturing leads
  • Lead generation pitfalls

Event format and running order

The event will feature a mixture of:

  • short presentations
  • interactive live polling
  • Q&A with invited guests
  • networking opportunities
  • refreshments

5.30pm - 5.45pm
Registration and networking

5.45pm - 6.10pm
Lead generation 101 with Lee Petts. A whistle-stop, waffle-free tour of what lead generation is, what works, and what to avoid.

6.10pm - 6.25pm
Interactive polling with results displayed in screen in real-time. Like Jeremy Vine on election night, only not quite as good.

6.25pm-6.50pm
Using events to generate leads with Steve Balfe. In the age of AI undermining your content marketing efforts, how you can regain control with your own in-person events.

6.50pm-7.15pm
Panel Q&A with invited guests. Hear about and learn from the experiences of other people just like you as we grill them about their lead generation hits and misses.

7.15pm-7.20pm
Wrap-up

7.20pm-7.30pm
Networking

7.30pm
Close

Places are strictly limited at this venue, and so early booking is advised in order to avoid the abject disappointment that will stem from missing out.

Uncover the lead generation tactics that most agencies would rather stay behind closed doors*

* OK, this may not be true, but when was the last time you saw a marketing agency that offers lead generation services giving away insights like this? Exactly. So sign up before we have second thoughts!

Hosts and Presenters

Lee Petts
Founder and Chief Idea Haver
Fifty2M

Steve Balfe
Co-founder
LeadEvents

Lee has been at the helm of Fifty2M for almost 23 years, and in that time has experimented with practically every form of lead generation there is, including sitting in Manchester's central library with the Kelly's Directory making hand-written lists of potential customers to then approach with letters and phone calls in the days before search engines, social media, and email.

Steve has spent his career in the world of governance, risk, and compliance consultancy, most notably working for large national HR and employment law outsourcers such as Peninsula and Avensure. During his many years in the field, he's built-up extensive experience of using knowledge events to source qualified leads and is ready to share some of what he's learned as co-founder of LeadEvents.

Q&A Panelists

We've assembled a great panel of guests who are going to share their respective insights and experiences of lead generation, shining a light on what has and hasn't worked for them.

Lisa Sourbutts

Cube HR

Michael Bailey

Michael Bailey Estate Agents

Steve Ward at Loop Keyrings, suppliers of custom branded loop keyrings

Steve Ward

Business Gift UK

We'll be asking Lisa to reflect on her experiences of using a linked software business as a way to generate leads for her HR consultancy through cross-polination; Michael Bailey on the importance of bold, long-term thinking; and Steve Ward on the role attending expos can play in generating leads.

Who this event is for

This event is specifically aimed at SMEs and large local / small regional charities that depend on having an ongoing supply of leads they can nurture, but that are struggling to build a lead generation machine that is capable of consistently delivering qualified leads.

When and where the event is taking place

Our lead generation event is taking place at Society 1 situated at 9-10 Cross Street, Preston, Lancashire PR1 3LT from 5.30pm until 7.30pm on Thursday 29th May 2025.

Who are we?

We are the marketing agency with balls, and work with ambitious businesses and charities that want to be bigger and achieve more by delivering the perfect mix of brand and performance marketing services. You can learn more about us here.