Hire a Fractional Marketing Team for Charities

Are you a charity leader or fundraiser grappling with these challenges?

Do you want to grow your charity so you can help more of those you exist to support?
Do you want to attract and connect with more volunteers and supporters?
Do you want to find more donors and boost your charity's income?
Do you lack the clear strategy needed to make your goals a reality?
Do you lack some of the specialised in-house marketing skills needed to truly succeed?
Do you fill gaps by hiring multiple freelancers and agencies, only to find the process messy and hard to coordinate?

If you answered yes to any of these, guess what? We can help with all of that and more!

At Fifty2M, we understand the unique challenges and incredible potential of the charity sector. Your mission is vital, and your marketing should be just as impactful. That's why we've developed a revolutionary new way to partner with charities like yours: our Fractional Marketing Team Model.

Your mission. Our full marketing team. One seamless partnership.

Forget the headache of juggling multiple agencies or stretching an already busy internal team. Our Fractional Marketing Team model provides your charity with all the specialist marketing expertise you need, delivered flexibly and strategically to amplify your impact. Here’s how we transform your marketing:

Step 1: Your Strategic Foundations Project – Get Your Custom Roadmap

We begin by establishing a rock-solid foundation for your success. Our fixed-fee Strategic Foundations Project is an intensive, deep dive into your charity's unique goals, target audiences, and current marketing landscape.

What you get:

A comprehensive Annual Marketing Roadmap outlining your key objectives, target audiences, and the most effective channels to achieve your mission for the next 12 months.
A detailed Q1 Action Plan with measurable KPIs, giving you immediate clarity and direction for your first three months.
Strategic insights into how to best connect with donors, volunteers, and beneficiaries.

This upfront investment ensures that every single marketing effort we undertake for you is perfectly aligned with your strategic vision, preventing wasted time and resources.

Step 2: Flexible Monthly Access – Your Expert Team, On-Demand

Once your roadmap is set, you engage our Fractional Marketing Team for a dedicated block of monthly hours. This is where the true power and flexibility of our model come alive. Instead of hiring individual specialists or managing multiple suppliers, you get:

Access to a diverse pool of marketing specialists: From digital advertising experts and SEO strategists to brand photographers, videographers, compelling content writers, social media managers, marketing automation gurus and more.
Dynamic Resource Allocation: We flexibly assign our team's time and skills based on your agreed-upon priorities. If fundraising for a specific campaign is critical in June, we'll focus hours there. If building organic awareness through powerful storytelling is key in July, our content and SEO teams take the lead. Your hours are always directed to the highest-impact activities for your charity.
Seamless Integration: We work as an extension of your internal team, collaborating closely to ensure consistency and efficiency.

Step 3: Upfront Investment Credited Back – We Invest in Your Long-Term Impact

We believe in building lasting partnerships that deliver sustained results for your cause. That's why we offer a unique incentive:

Your entire upfront Strategic Foundations Project fee will be credited back to your charity over the life of your ongoing monthly retainer. This means your initial investment in strategic clarity ultimately becomes free, reflecting our commitment to your long-term success and empowering you to make an even greater difference.

✅ A Clear Strategic Roadmap: No more guessing. We build a data-driven plan that keeps everyone on track and drives measurable results for your mission

✅ One Agency to Manage: Simplify your operations, reduce administrative burden, and ensure seamless coordination across all your marketing channels

✅ A Pool of Specialists On Tap: Access the right expertise precisely when needed, assigned dynamically to tackle your biggest challenges and opportunities

✅ Flexible & Agile: Rapidly adapt to changing priorities, new campaigns, and emerging digital trends without costly contract renegotiations

✅ Budget Predictability: Enjoy clear monthly costs with our collar-and-cap billing, plus the added benefit of your initial strategic investment being returned to you over time

✅ Focused on Your Mission: Every hour, every strategy, every campaign is geared towards helping your charity attract more support, engage more deeply, and amplify its vital impact

It all starts with your Strategic Foundations Project, get a bespoke quote for yours now.

FAQs

We understand that a new approach can come with questions. Here are some common queries we anticipate, designed to provide clarity and peace of mind.

How is the upfront Strategic Foundations Project priced?

The Strategic Foundations Project is a fixed-fee investment. This ensures you have absolute certainty about the cost of building your comprehensive Annual Marketing Roadmap and Q1 Action Plan. When you request your quote, we will provide you with the exact fixed price for your charity's unique project, based on key factors related to your organisation's scope and complexity. Request your quote here.

Do we have to engage you to deliver the Annual Marketing Roadmap?

Absolutely not, although we think you'll want to. When you instruct us to conduct your Strategic Foundations Project, and have paid for your Annual Marketing Roadmap, it's entirely up to you how you proceed next. If you want to continue striving to achieve your ambitions with limited in-house resources or by sharing the work among your existing web of freelancers and agencies, you can. Or, you can hire us to do it for you. When you weigh the benefits – access to a full team of specialists, dynamic resource allocation, and a truly strategic partnership – you'll find this model offers unparalleled impact compared to fragmented solutions.

How does the 'collar-and-cap' retainer work?

Fixed price retainers are too rigid, with no extra flexibility built-in throughout the year to adapt to expected seasonal fluctuations or to respond to emerging opportunities and changed priorities. This is what our 'collar-and-cap' pricing is designed to solve. Each month, you'll be invoiced somewhere between the agreed minimum amount (the 'collar') and a maximum (the 'cap') based on the number of hours in your block at the agreed hourly rate. It gives us a degree of income certainty and helps us plan our resource deployment in a way that also allows us to scale-up and meet your additional demands when needed without constantly having to seek additional approvals, but where you're always in control of your expenditure.

How will you ensure our hours are used effectively?

Transparency and impact are core to this model. Every hour we work for you is meticulously tracked and aligned with the objectives set out in your Annual Marketing Roadmap and Quarterly Action Plans. You'll receive regular, detailed reports showcasing exactly how your hours have been utilised across various disciplines (e.g., SEO, content, digital advertising) and the progress we've made against your key performance indicators (KPIs). You'll enjoy regular check-ins with us to review progress, ensure priorities are aligned, and discuss any necessary adjustments to resource allocation, and you'll also have access to our client portal where you'll be able to see what we're up to in real time. Our goal is always to maximise the impact of every hour for your charity's mission.

Hire an entire marketing team for your charity

Access the skills you need, when you need them, with our flexible and agile all-in-one solution.